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Explainer Video & Video Marketing For Small & Middle Sized Businesses

FAQ

Video FAQs

  • How much does a typical video cost?

    Great question. I wish we had a straightforward answer. But the truth is like every other video production company has advised, it depends. The reason is there is no way we can quantify the idea without knowing the scope first. To give you a general idea though, most animated videos run between $3-10k depending on many factors so of which are length, complexity, and style. For an accurate estimate, please get in touch and tell us more about your project.

  • What video styles do you offer?

    Virtually any style. Having a successful online video strategy means producing a lot of different types of video content, which is why we produce branding videos, explainer videos, whiteboard, screencast tutorials and more. Our specialty began in techniques including 2D animation, motion graphics, stop motion; however, we have evolved since then and can do almost any style.

  • Why should I choose to work with you?

    If we are solely speaking about creating your animated video. Our creative team has the ability to create crafted messages that can tell your story, educate customers, simplify complex messages, humanize your brand and much more. However, we are both an animated production company as well as a video marketing firm. The benefit of involving both aspects is that the entire production process from beginning to end is handled by industry professionals who have in-depth experience across all facets of video production; from the communication strategy to the different design elements that have been proven to be most engaging. See what our clients have said about us (link to testimonials).

  • What’s the typical process?

    Our process begins with a brief. The purpose is NOT to overwhelm you… but we do need to learn everything we can about you and your business.
    Then comes the “kick off” a brief phone call, just to confirm any information needed. Once we have that, our team begins brainstorming creative ways to present your story. Typically this results in 2-3 concepts for you to choose from. Depending on the type of project – we will either write the script or receive it from you and proceed to storyboard, voice over and dive into animation. The music background and FX sound effects are the final touches. Why might you ask? Well, it’s because we will essentially become your storyteller. We need to get your story right! Then we will have a short phone call to confirm we have all the details right.

  • How do feedback and revisions work?

    Creating a video is a team effort and your collaboration is key to producing a successful one. At each step in the process, you will have up to 2 rounds of revisions*, with the exception of the voiceover stage, which includes 1 round. Purchasing more rounds of revisions is possible, however, it extremely unlikely *For custom videos only.

  • How long should my video be?

    Given the high-pace, short attention spans we become accustomed to, we would suggest to keep your videos as short and succinct as possible (30-175 seconds) while still conveying all of the necessary information. Often this means we can’t cover everything your heart desires. But that’s okay. A video is meant to give viewers enough information to get them interested in taking the next step (e.g. requesting more info, signing up for a trial, etc).

  • Any hidden additional costs?

    No, absolutely not! All fees and costs are in the estimate provided. There are no additional security deposits or any other hidden cost.

  • How can you afford to make high-quality videos at such a low price?

    Thank you, we appreciate the compliment. Our team of artists, graphic animators and marketers are composed of members remotely based in North America and Europe. It enables us to produce animation styles without having to increase our prices to accommodate office costs and overhead.

  • How do I started?

    First and foremost, thank you for considering us. To get started, please get in touch and let us know what you’re looking for. Once we have a good understanding of your goals and objectives, we’ll provide a formal estimate. Upon approval, we will send our Video Services Agreement, our formal brief, along with an initial invoice for 50% of the project total. Once that is complete, we will schedule our kickoff call with your dedicated project manager to review the materials and proceed from there.

Marketing FAQs

  • How does a marketing video or animated video help my overall bussiness?

    An animated explainer video is an excellent tool to build brand awareness and reliability, engage new and existing clients, or act as a sales tool which will ultimately affect a company’s bottom line.

  • How does a video help convert?

    The average user spendings two seconds to determine if your site is relevant for them. That same user will spend twenty seconds with video. The time to convert has increased over 800% simply because you used video.

  • How can video be used?

    You can use videos for branding, explaining your services, lead generating pages, testimonials, presentation, product tutorials, campaigns, training, commercials.

  • Do I need to have my video created with you to have it marketed here?

    Oh, certainly not. We can optimize your finished product and get it in front of your target market.

  • How can one measure the ‘success’ of a video?

    There are a number of ways. From a statistical viewpoint, you can look at the number of views, engagement percentile, number of submissions, and much more.

  • Why should I choose to work with you?

    If we are solely speaking about marketing your video(s). Our team has many years experience with optimizing, distribution, seo and promotion. Our goal is to get you traffic and exposure. However, we are both an animated production company as well as a video marketing firm. The benefit of involving both aspects is that the entire production process from beginning to end is handled by industry professionals who have in-depth experience across all facets of video production; from the communication strategy to the different design elements that have been proven to be most engaging.

  • How long should my video be?

    An animated explainer video is an excellent tool to build brand awareness and reliability, engage new and existing clients, or act as a sales tool which will ultimately affect a company’s bottom line.

  • What are series videos?

    “Series videos” are a set of videos produced for the same company that have been broken down into individual videos to more effectively communicate a single vertical at one time. These videos are incredibly powerful and yield the best results.

  • I’m ready. Now what do I do?

    To get started on our marketing services please contact us and we will get started immediately.

“Because
Sometimes questions are more important than answers”
Nancy Willard

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Explainer Video & Video Marketing For Small & Middle Sized Businesses