September brings along with it students, sales, and brand new marketing ideas. Here are 12 fresh September Marketing ideas to promote your business in the month of September!
1. End of Summer
Summer is coming to a close and the days are getting shorter. If you still have inventory, run a last-minute summer sale. Induce engagement by asking customers about how they spent their vacation or their favorite summer memory.
2. Holiday Season
Make arrangements for promotional campaigns to remain fresh in the minds of customers when they prepare their shopping lists. Also, ensure you deliver quality customer service throughout the holidays to retain those customers and encourage repeat purchases.
3. Back to School Marketing
If school has not started already where you reside, then schools will resume after Labor Day. When students return, welcome them with some back to school marketing ideas such as sales and specials or with back-to-school images on your social media profiles.
4. Beginning of Fall
Prepare for the increase in Halloween decorations, pumpkin spice lattes, and cool temperatures. You can create a fall shopping guide using your products – this could include camping, outdoor projects, home décor, travel, etc.
5. Customer Loyalty Program
Take the time to create a customer loyalty program if you don’t already have one. Customer loyalty programs are one way to improve customer retention and encourage repeat business. A loyalty program can be as simple as just requesting that customers drop their email addresses.
6. National Read a Book Day
National Read a Book Day which is an intellectual marketing day, is one of the september promotion ideas for tutors, preschools, education oriented businesses to promote themselves. Read a book and recommend it to your followers on social media.
7. Host an Instagram Giveaway
Once you have your loyalty customers following you on social media, and your fall décor is up and running, think of a new product or service that you’d like to offer. Learn how to run an Instagram contest or giveaway.
8. National LGBT Awareness Day
Promote your business on this day by supporting equal rights in the social media. Be involved in local events or hang a flag or sign in your shop window to let your customers know that your business is LGBT friendly.
9. Labor Day
Labor Day is a national holiday in September. It is an opportunity to welcome back new customers after the summer and new customers visiting your locality for the weekend. Send an email newsletter to your email list to offer incentives to returning customers.
10. NFL Opening Night
The opening night for the NFL falls in September. Celebrate the season opener with some marketing ideas for your business by asking your customers how much they know about football.
11. Grandparents Day
The first Sunday after Labor Day is Grandparents Day. Celebrate our senior citizens with discounts and specials for grandparents.
12. Fall Inspired Decor
Start to decorate your business for the fall and put away the summer decorations. The tail end of September is a time to pick up hay bales and corn stalks to decorate the exterior of your traditional location. Take photos of your new decoration and flaunt it on social media.