During the month of December, many businesses embark on promoting their own goods and services, so what december marketing ideas can you use to make your business stand out?
Below are some great end of year marketing ideas which you can implement to make others think of you time and time again during this busy period.
1. Make your messages brand oriented & unique:
Create an image to use with your messages and make this consistent. This will promote your brand as well as make a bigger impact as up to 90% of information captured by the brain is visual.
2. Send a Holiday eCards:
Send a customized greeting video via email or on your social media platform. It is also a perfect time to let your clients know your holiday opening and closing hours.
3. Run a Holiday-Focused Email Campaign
At the end of the day, email marketing is still the highest converting channel for both offline and e-commerce businesses. An email drip campaign with the theme “12 Deals of Christmas” is a strategy every retailer should use.
4. The 12 days of Christmas:
They are 12 amazing opportunities for you to share your knowledge. Do not always give away something of monetary value. As a matter of fact, we would suggest to only do a give away a couple times. Think of what could be of help to your customers during this busy period and beyond.
5. Time-Saving Tips:
These should not take up too much of your time. They can help others save theirs. Time is precious to everyone at this time of year. This is what we call solving a holiday pain point and your clients will thank you for it.
6. Special Offers:
For many businesses, January can be a slow month. Offering a discount for products or services with a limited life till the end of January will make sure you are busy throughout the year.
7. Advent calendar:
This is one of the holiday marketing ideas which remind your customers about your business for 24 days of the month. You could giveaway something each day, but remember that it should be related to your business, your service and your values.
8. An Annual Review:
Most companies look at their profits and company achievements over the last 12 months. Although we certainly feel that is important, however consider showing your clients their achievements and how they have impacted your business.
This becomes an avenue to get everyone talking about your products or services, and how they have helped their business grow over the last 12 months.
9. Plan for the Following Year:
There is no better time and highly recommended to have a 52 week plan of your marketing activity. Be sure to include your offline and online strategy and break it down by platform. Even if your plan is very basic. It makes it much easier to stick to it. You can expand on it as the year progresses.
10. Using Video & Images:
About 40% of people relate better to visual information! There are many types of images available, it can be as basic as text on a colored background with a boarder, videos, infographics, graphs, quotes, charts, and special offers, all of which will make your information stand out.
11. Tell people what you expect from them:
Responses to your online marketing can dramatically increase when you use a call to action. Clearly state how your offer can be redeemed, who they should call – make sure the number is clearly visible. You could miss out of a sale if they have to search for information.
12. Host an event:
Invite your suppliers, clients, potential clients etc. This way your existing clients can do the selling on your behalf by telling others how awesome your services have been. Provide some festive refreshments and possibly a charity raffle.
Should you require any assistance – please don’t hesitate to contact us.